I was looking through my photos the other day and I recognized something that I never noticed before. I took pictures during a Jets game last year and the advertisements like the Geico sign that is next to the scoreboard is in a lot of my pictures. This is just one more example of how media is all around us because everytime I look at these pictures, subconciously my mind is processing and storing that Gieco sign in the back of my mind and brand recognition continues to grow with everytime I look at these pictures.