Glamour
After seeing the first half of the film today and reading about glamour in the text, I noticed that the idea of glamour played a big role in this movie. The main character was an advertiser and eventually broke down after he realized how he was manipulating the minds of millions of people by creating the “glamour” advertisements that he had been creating his whole career. Even if he didn’t believe that the product worked, he would create these ads that made people feel dissatisfied with their lifestyles/appearances/relationships etc. in order to sell more of the products that he was advertising. This is essentially what glamour is defined as in the text. A specific example is when he was thinking of ideas for an advertisement for the pimple cream that he had to create and he was speaking out loud to himself. One of the ideas that he had was getting someone famous to say that the cream is the best cream out there and he didn’t even know it was called when he was enacting the vision that he had out loud. The reason why this works is because the celebrity that he would get to stand behind this product was there just for the glamour aspect of the advertisement even though they most likely didn’t even know what the product was. He would have used a celebrity to represent the product just to build brand equity and make other “normal” people want to use it to be more like the celebrity.
